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Business Content Word Counter

Check character and word limits for product descriptions, ad copy, and social media captions.

100% client-side. Nothing you type is uploaded or stored on a server.

A product title that Amazon truncates at 200 characters, a meta description Google cuts at 155, an SMS that becomes two messages at 161 characters, a WhatsApp template rejected for length, an Instagram bio limited to 150 — business writing runs into limits everywhere. This counter shows words, characters (with and without spaces), sentences, paragraphs and reading time as you type or paste, checks the text against the limits of the platform you choose, and flags overuse of any word. Text stays in your browser.

Limits you will hit

WhereLimit
Google title tag~60 characters visible (pixel-based); meta description ~155
Amazon product title200 characters (many categories recommend 80); bullet points 500 each
Flipkart title100 characters typical
Instagram caption2,200 characters; first 125 shown before "more"; bio 150
Facebook post63,206, but 40–80 characters get the most engagement
X post280 characters
LinkedIn post3,000 characters; first 210 shown
SMS160 GSM characters (70 if Unicode/Hindi); longer texts split into segments
WhatsApp template1,024 characters body; header 60; buttons 25
Google Business Profile post1,500 characters; description 750
ASCI / product label claimsNo fixed count, but "substantiable" — keep claims short

The meta tag generator and SERP preview handle Google's pixel-based truncation precisely; this counter gives the quick check.

How to use the counter

  1. Paste or type the text.
  2. Read words, characters, sentences, paragraphs, and estimated reading time (at 200 words per minute) and speaking time.
  3. Pick a platform preset to see remaining characters and, for SMS, the number of segments.
  4. Open keyword density to see the most frequent words — useful for product descriptions that repeat "premium" six times.
  5. Use the case and whitespace tools (trim, sentence case, remove double spaces) before copying.

Writing for limits

  • Front-load: the first 60–125 characters carry the message on every platform.
  • One idea per sentence; product descriptions read best at 12–18 words a sentence.
  • Replace adjectives with facts: "100% cotton, 180 gsm, pre-shrunk" beats "premium quality".
  • For SMS in Hindi or Hinglish with Devanagari, the limit drops to 70 characters per segment; write in Roman script if cost matters.
  • Draft captions with the social media post generator and check them here.

Reading time and documents

Reading time helps size blog posts, privacy policies and terms. A privacy policy of 1,200 words is a six-minute read — long enough to be complete, short enough to be read. For legal pages, the DPDP Rules expect notices to be clear and in plain language; length is not a virtue.

For the pages where length and clarity matter most — policies and notices — the DPDP expectations are summarised in DPDP Rules 2025, and for search snippets the local-SEO playbook is in Google AI Mode and local SEO.

Frequently asked questions

Does the counter store my text?

No. Everything runs in your browser; nothing is sent to a server.

Why does my SMS show 3 segments for 200 characters?

Messages over 160 characters are split into 153-character segments; with Unicode (Hindi, emoji) the limit is 70 and segments are 67. The preset shows the count.

Do characters include spaces?

Both counts are shown. Most platform limits count spaces; SMS and Twitter/X do too.

How is reading time calculated?

Words ÷ 200 per minute for reading, ÷ 130 for speaking. Adjust in settings for technical or Hindi text.

Can I count words in a PDF?

Copy the text from the PDF and paste it here, or extract it with the OCR tool for scanned documents.